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500 Grand Live logo 500 GRAND LIVE

Private Membership Association Club

The Ashé Umbrella Project Want to relax lakeside, all day?

Umbrella
Project

Reserve a lakeside umbrella, cabana, or blanket at Lake Merritt — set up before you arrive. Order from the Ashé Café, delivered to your spot.

Reserve Your Umbrella →
Inside the Market Want to sell & grow your business?

The
Market

Bring your business to One Love Market on Saturday or Ashé Market on Sunday. Book your booth.

Book a Booth →
OR
What is this?↓
Weekends at Lake Merritt

A weekend social club
on the lake.

500 Grand Live turns Lake Merritt into an all-day destination. Lounge under an umbrella, shop a market full of local makers, catch live music, play lawn games, and build community — all in one place, every weekend this summer.

One Love Market · Saturdays Ashé Market · Sundays 500 Grand Ave, Oakland
500 Grand Ave · Lake Merritt, Oakland

Every weekend, the lot comes alive.

Market stalls, lakeside umbrellas, music, games & community — right on the water.

Lakeside Lounge · Lake Merritt

The Ashé
Umbrella Project

Show up empty-handed and stay all day. We set up a lakeside umbrella, cabana, or blanket for you — shade, seating, and comfort, ready the moment you arrive. Scan, book, relax.

  • Pro UPF 50+ umbrellas & cabanas, set up and taken down for you
  • Pick your exact spot on an interactive map of the lake
  • Ashé Café — order from DoorDash & Uber Eats, delivered to your umbrella
  • Part of every booking funds the Ashé Sanctuary & Empowerment Foundation
Reserve Your Umbrella →
↻ drag to look around

Cabana Experience — Empowerment Park, Lake Merritt

Real 360° view — same immersive tour as the lake map. More setups (sectional lounge, savannah) coming soon.

Make it a whole vibe

Add a little extra.

Build your perfect day at the lake. Add any of these to your lounge booking at checkout.

🧊

Stocked Cooler

Ice-cold drinks & water, ready to go

🪑

Extra Chairs

Comfy seating for the whole crew

🧺

Blankets

Soft lakeside picnic blankets

⛱️

Cabana Upgrade

Shade, privacy & priority spot

🔊

Bluetooth Speaker

Your soundtrack for the day

🥤

Snacks & Drinks

Bites delivered from the market

Mix & match — add-ons are offered at checkout so you only pay for what you want.

🛍️ One Love Sat · Ashé Sun
The Market — built for every maker

Support local. Build community.

The market is a stage for the people who make Oakland special. We bring together small businesses, micro-businesses, and entrepreneurs of every background to sell, connect, and grow — together.

Woman-Owned Black-Owned People of Color Micro-Businesses First-Time Vendors All Businesses Welcome
Book a Booth →
Members only · Private Membership Association

The 500 Grand Live Social Club.

Everyone at the lake is a member. The 500 Grand Live Social Club is a Private Membership Association — book an umbrella, vend, or order from the Ashé Café as part of one community. Join free below; it takes 30 seconds.

🎶

Live Music & DJs

Sunset sets and lakeside vibes all weekend long.

🎲

Lawn Games

Cornhole, giant games, and family fun on the green.

🤝

Community

Neighbors, makers, and families building something together.

⭐

Members Club

Join the PMA for perks, priority booking & member-only events.

Launching next month

One wallet for the whole weekend.

Load up your 500 Grand Wallet to message vendors, reserve your spot, and pay across the entire experience — lounge, market, food & add-ons — in one tap.

Top up once, spend everywhere on-site Message & tip your favorite vendors Member rewards & balance that carries over
Ready for the weekend?

Pick your vibe.

Reserve your umbrella with the Ashé Umbrella Project, or set up shop in the market. Either way, we'll see you at the lake.

Reserve Your Umbrella → Book a Booth →
How it works

Book a booth in 60 seconds.

Watch the walkthrough, then grab your stall at the lake.

  1. Pick your stall — tap any green 10×10 booth on the lot map ($75).
  2. Choose your date — One Love Saturday, Ashé Sunday, or both (weather shown).
  3. Your info — name, business, category. Want to split? Add a co-vendor and split the cost.
  4. Review & pay — your stall's held 15 minutes; send the payment link.
  5. You're in — see you at the lake.
Book a Booth →
Good to know

Questions, answered.

How do I reserve an umbrella or cabana?

Open the lake map, tap your spot, choose umbrella, cabana, or VIP, pick your time, and book. We set it up before you arrive — scan, book, relax.

How do I book a vendor booth?

Tap any green 10×10 stall on the lot map ($75), pick One Love Saturday and/or Ashé Sunday, add your business, and pay. You can split a booth with a co-vendor and split the cost.

What does it cost?

Umbrellas start at $10; cabanas and VIP setups are priced by time. Vendor booths are $75/day. Social Club membership is $59.99 for the whole summer — with a launch bonus covering the rest of the year.

Do I have to be a member?

Yes — 500 Grand Live is a Private Membership Association, so everyone joins the Social Club. It unlocks the lounge, games, weekly activities, discounts on every booking, and a local-business discount club.

Can I get food at my spot?

Yes — order from the Ashé Café on DoorDash or Uber Eats and we'll deliver it right to your umbrella.

When & where?

Every weekend this summer at Lake Merritt — One Love Market Saturdays, Ashé Market Sundays. 500 Grand Ave, Oakland.

This is the vibe

Music, games & good people.

Weekends at the lake with the 500 Grand Live Social Club — dancing, lounging, and building community. Become a member below.

Join the Club

$59.99 — all summer.

Become a 500 Grand Live Social Club member for the whole summer — and as a launch bonus, your membership now covers the entire year. Pay over time with Affirm, Klarna, or Afterpay.

🎮 Games + lounge area 📅 Weekly activities 🛍️ Weekend markets 🎉 Pop-ups + mixers 🏷️ Discounts on every booking 🤝 Local-business discount club

$59.99 covers all summer + the rest of the year (launch bonus). Pay with Affirm, Klarna, or Afterpay. Private Membership Association · cancel anytime.