🎨 Try the warm theme →
Join the mission — register free No commitment. We’ll send you the details + member perks. Register Free →
500 Grand Live logo 500 GRAND LIVE

Private Membership Association Club

The Ashé Umbrella Project Want to relax lakeside, all day?

Umbrella
Project

Reserve a lakeside umbrella, cabana, or blanket at Lake Merritt — set up before you arrive. Order from the Ashé Café, delivered to your spot.

Reserve Your Umbrella →
Inside the Market Want to sell & grow your business?

The
Market

Bring your business to One Love Market on Saturday or Ashé Market on Sunday. Book your booth.

Book a Booth →
OR
What is this?↓
Weekends at Lake Merritt

A weekend social club
on the lake.

500 Grand Live turns Lake Merritt into an all-day destination. Lounge under an umbrella, shop a market full of local makers, catch live music, play lawn games, and build community — all in one place, every weekend this summer.

One Love Market · Saturdays Ashé Market · Sundays 500 Grand Ave, Oakland
New · Every square of grass has an address

Find your block on the LakeGrid.

Reserve your exact 10×10 square of Lake Merritt lawn — then order food, drinks, and gear straight to your spot. Sunny or shady, we set it up before you arrive.

👆 Tap a green square on the live grid to pick your exact spot.

Find Your Block →

Part of the Ashé Umbrella Project — every reservation helps fund the mission. Why we're doing this →

500 Grand Ave · Lake Merritt, Oakland

Every weekend, the lot comes alive.

Market stalls, lakeside umbrellas, music, games & community — right on the water.

Lakeside Lounge · Lake Merritt

The Ashé
Umbrella Project

Show up empty-handed and stay all day. We set up a lakeside umbrella, cabana, or blanket for you — shade, seating, and comfort, ready the moment you arrive. Scan, book, relax.

  • Pro UPF 50+ umbrellas & cabanas, set up and taken down for you
  • Pick your exact spot on an interactive map of the lake
  • Ashé Café — order from DoorDash & Uber Eats, delivered to your umbrella
  • Part of every booking funds the Ashé Sanctuary & Empowerment Foundation
Reserve Your Umbrella →
↻ drag to look around

Cabana Experience — Empowerment Park, Lake Merritt

Real 360° view — same immersive tour as the lake map. More setups (sectional lounge, savannah) coming soon.

Book a Cabana →
Private Membership Association · 500 Grand Live Social Club

Your key to Lake Merritt.

Start free: register and we’ll send you more information — no commitment. When you’re ready, activate with a $1 day pass or go annual ($59.99/yr) and unlock the whole club — umbrellas, the market, the Ashé Café, and everything on the green.

Connect·Belong·Collaborate
Free

All-day umbrella rental

Your first umbrella rental is on us — a $75 value, free when you join.

CODE: ONELOVE
$100 off

A cabana rental

Upgrade to a shaded lakeside cabana and take $100 off with your membership.

MEMBERS ONLY

Registering is free and doesn’t commit you to anything — we’ll just send you more information. Booking runs on membership (activate anytime: $1 day pass or $59.99/yr) — see what membership is good for. Private Membership Association · cancel anytime.

Make it a whole vibe

Add a little extra.

Build your perfect day at the lake. Add any of these to your lounge booking at checkout.

🧊

Stocked Cooler

Ice-cold drinks & water, ready to go

🪑

Extra Chairs

Comfy seating for the whole crew

🧺

Blankets

Soft lakeside picnic blankets

⛱️

Cabana Upgrade

Shade, privacy & priority spot

🔊

Bluetooth Speaker

Your soundtrack for the day

🥤

Snacks & Drinks

Bites delivered from the market

Mix & match — add-ons are offered at checkout so you only pay for what you want.

🛍️ One Love Sat · Ashé Sun
The Market — built for every maker

Support local. Build community.

The market is a stage for the people who make Oakland special. We bring together small businesses, micro-businesses, and entrepreneurs of every background to sell, connect, and grow — together.

Woman-Owned Black-Owned People of Color Micro-Businesses First-Time Vendors All Businesses Welcome
Book a Booth →
Members only · Private Membership Association

The 500 Grand Live Social Club.

Everyone at the lake is a member. The 500 Grand Live Social Club is a Private Membership Association — book an umbrella, vend, or order from the Ashé Café as part of one community. Join for $59.99/year and your first umbrella rental is free — sign-up takes 30 seconds.

🎶

Live Music & DJs

Sunset sets and lakeside vibes all weekend long.

🎲

Lawn Games

Cornhole, giant games, and family fun on the green.

🤝

Community

Neighbors, makers, and families building something together.

⭐

Members Club

Join the PMA for perks, priority booking & member-only events.

Launching next month

One wallet for the whole weekend.

Load up your 500 Grand Wallet to message vendors, reserve your spot, and pay across the entire experience — lounge, market, food & add-ons — in one tap.

Top up once, spend everywhere on-site Message & tip your favorite vendors Member rewards & balance that carries over
Ready for the weekend?

Pick your vibe.

Reserve an umbrella — chill, relax, and support a good cause. Or book a booth — earn money, build your business, and put your brand on the lake. Entrepreneurial spirit starts with your first choice.

Reserve Your Umbrella → Book a Booth →
How it works

Book a booth in 60 seconds.

Watch the walkthrough, then grab your stall at the lake.

  1. Pick your stall — tap any green 10×10 booth on the lot map ($75).
  2. Choose your date — One Love Saturday, Ashé Sunday, or both (weather shown).
  3. Your info — name, business, category. Want to split? Add a co-vendor and split the cost.
  4. Review & pay — your stall's held 15 minutes; send the payment link.
  5. You're in — see you at the lake.
Book a Booth →
Good to know

Questions, answered.

How do I reserve an umbrella or cabana?

Open the lake map, tap your spot, choose umbrella, cabana, or VIP, pick your time, and book. We set it up before you arrive — scan, book, relax.

How do I book a vendor booth?

Tap any green 10×10 stall on the lot map ($75), pick One Love Saturday and/or Ashé Sunday, add your business, and pay. You can split a booth with a co-vendor and split the cost.

What does it cost?

Umbrellas start at $10; cabanas and VIP setups are priced by time. Vendor booths are $75/day. Social Club membership is $59.99 for the whole summer — with a launch bonus covering the rest of the year.

Do I have to be a member?

Yes — 500 Grand Live is a Private Membership Association, so everyone joins the Social Club. It unlocks the lounge, games, weekly activities, discounts on every booking, and a local-business discount club.

Can I get food at my spot?

Yes — order from the Ashé Café on DoorDash or Uber Eats and we'll deliver it right to your umbrella.

When & where?

Every weekend this summer at Lake Merritt — One Love Market Saturdays, Ashé Market Sundays. 500 Grand Ave, Oakland.

This is the vibe

Music, games & good people.

Weekends at the lake with the 500 Grand Live Social Club — dancing, lounging, and building community. Become a member below.

Join the Club

$59.99 — the whole year.

Become a 500 Grand Live Social Club member for the whole year — and get a free all-day umbrella rental ($75 value) plus $100 off a cabana when you join. Pay over time with Affirm, Klarna, or Afterpay.

🏖️ Free $75 umbrella rental ⛱️ $100 off a cabana 🎮 Games + lounge area 📅 Weekly activities 🛍️ Weekend markets 🎉 Pop-ups + mixers 🏷️ Discounts on every booking 🤝 Local-business discount club

$59.99 covers the whole year. Pay with Affirm, Klarna, or Afterpay. Membership does not include parking — members park in the lot and walk over. Private Membership Association · cancel anytime.